Overview
A bold, nostalgia-rich campaign re-imagining mid-century Rockabilly culture for a modern audience. The project blends retro illustration, expressive typography, and vibrant color to celebrate music, rebellion, and visual rhythm through posters, print materials, and digital assets.
Process
Inspired by vintage 1950s aesthetics, I created hand-drawn elements and integrated them with bold layouts and narrative-driven visuals. My role included concept development and illustration, aligning design with campaign messaging targeting style-conscious audiences.Outcome
The campaign delivered a fresh visual identity with high-impact print and online reach, engaging target audiences through retro-modern storytelling and illustration-driven design.
“Kelly shows outstanding work ethic and attention to detail. Her contributions to group critiques are thoughtful and engaging, and her commitment to the work consistently shines.”
— Tim Chiappetta, Advertising & Marketing Instructor
— Tim Chiappetta, Advertising & Marketing Instructor