2024 | UX/UI & Brand Design
Overview
A digital app that translates complex food-safety research into accessible, trustworthy insights.
Role: UX/UI Designer, Brand Designer, Researcher
Tools: Figma, Adobe Creative Suite, Google Scholar
Clean Plate helps users make informed food choices through intuitive design and clear visual storytelling.
The Challenge
People struggle to understand scientific articles about food safety. Clean Plate makes verified research simple, visual, and approachable.
Problem: Consumers lack clear, reliable info about contaminants and health risks.
Goal: Educate without overwhelming users.
Research & Insights
I used both primary and secondary research:
• Reviewed environmental health studies and scientific data
• Interviewed people interested in food transparency
• Identified key issues: low trust, hard-to-read information, visual fatigue
This led to a visual style built around clarity, warmth, and credibility.
Design Process
Final Outcome
Clean Plate offers a calm, intuitive experience where users can explore simplified research, save articles, and understand data through clear visuals.
Reflection & Impact
This project strengthened my practice of designing for clarity, trust, and neurodivergent accessibility, creating visuals that support how people process information differently.
View Full Prosses Book → [PDF Link]