Multidisciplinary designer crafting motion, brands, and digital stories.


2023 | Marketing & Illustration

Overview



A bold, nostalgia-driven campaign reimagining mid-century Rockabilly culture for a modern audience. Through retro illustration, expressive typography, and lively color, the project celebrates rhythm, attitude, and vintage music culture across posters and digital assets.
Process



Inspired by 1950s advertising styles, I created hand-drawn illustrations and paired them with strong layouts and narrative visuals. My role focused on concept development, illustration, and aligning the aesthetic with campaign goals for a style-conscious audience.
Outcome


The final campaign delivered a vibrant retro-modern identity with strong visual impact in both print and digital formats, successfully engaging audiences through energetic illustration and clear, nostalgic storytelling.
“Kelly shows outstanding work ethic and attention to detail. Her contributions to group critiques are thoughtful and engaging, and her commitment to the work consistently shines.”

— Tim Chiappetta, Advertising & Marketing Instructor
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