2022 | Advertising Campaign & Illustration
Overview
An advertising campaign promoting Milwaukee tourism by inviting Chicago-area adults to explore the city’s haunted history. The concept blends eerie visuals with tongue-in-cheek storytelling, turning local ghost sites into playful, spooky travel destinations.
Process
Drawing from ghost-tour lore and classic horror aesthetics, I created hand-drawn illustrations, bold typography, and atmospheric layouts. My role centered on concept sketching, refining final artwork, and shaping a visual tone that was both creepy and fun for print and digital use.
Outcome
The campaign established a unique visual identity for Milwaukee’s “haunted tourism,” mixing suspense, nostalgia, and local charm. Deliverables included posters, digital ads, and event materials designed to spark curiosity and invite overnight exploration.