2024 – Present | Brand Identity & Social Impact Design
Overview
Neuro Navigation is a design-led organization offering tools, resources, and community support for neurodivergent individuals and their families. What began as a university branding project grew into a real, ongoing initiative, shaped by my own experiences and the kind of support my younger self and my mother needed.
Brand Identity
The brand centers on warmth, clarity, and the message “You are not alone.”
I created the full identity system—logo, colors, typography, iconography, mockups, and video ads, designed with accessibility at its core. Readable type, tested color contrast, and sensory-friendly layouts ensure the brand feels welcoming and navigable across digital and physical spaces.
Process
Neuro Navigation’s system was developed through research into the needs of neurodivergent learners and caregivers. My role included:
-
Designing educational tools and visual resources
-
Creating accessible marketing materials and video ads
-
Prototyping an app focused on learning, independence, and self-advocacy
The result is a cohesive brand that works across web, print, merchandise, and product prototypes.
Impact
Neuro Navigation has grown into a community-supported initiative with:
-
Partnerships across Wisconsin (AG Con, Disability IN, Green Print Partners, City of Milwaukee, MIAD, MOSE, UWM, Joy of Neurodiversity)
-
Four published books now in local libraries and schools
-
Paid neurodivergent interns and mentorship opportunities
-
Conference talks, podcast features, and public education outreach
Reflection & Future Vision
This project continues to evolve into a long-term mission. Upcoming goals include launching the mobile app, expanding internationally to Portugal, and growing a library of free neurodivergent resources. Neuro Navigation represents my commitment to designing with empathy, accessibility, and real community impact.
View the Presentation → [VanZant_BrandGuidelines_Presentation.pdf]