Overview
Goal:
A digital app that transforms complex scientific research about food safety and contamination into accessible, trustworthy information for everyday users.
Role: UX/UI Designer, Brand Designer, Researcher
Tools: Figma, Adobe Creative Suite, Google Scholar
Designed to inform, empower, and inspire mindful eating choices through intuitive interaction and clear visual storytelling.
The Challenge
Many people struggle to understand what’s really in their food, even scientific articles feel too dense or inaccessible. Clean Plate bridges that gap by translating verified research on food safety into concise, digestible insights.
Problem Statement:
Consumers lack accessible, accurate information about harmful food contaminants and emerging health risks. The goal was to create an experience that educates without overwhelming.
Research & Insights
I conducted both primary and secondary research:
-
Reviewed scientific data from Google Scholar and environmental health studies.
-
Interviewed individuals concerned with sustainable eating and health transparency.
-
Identified three major pain points: trust, comprehension, and visual fatigue.
These insights led to designing a visual system emphasizing clarity, warmth, and credibility — using muted earth tones, approachable typography, and organic iconography.
Design Process
The design evolved through a research-to-prototype workflow:
Information Architecture: Organized article categories (PFAS, dyes, lead, etc.) into scannable topics.
Brand Identity: Created the Clean Plate logo, color palette, and type hierarchy for calm accessibility.
UI/UX Design: Built low- and high-fidelity wireframes in Figma, focusing on navigation ease and visual rhythm.
Prototype Testing: Tested information density and color contrast for neurodivergent accessibility.
Final Outcome
Clean Plate delivers a calm, trustworthy interface that encourages learning through visual clarity and structured discovery.
Users can browse simplified research summaries, save articles, and explore data visuals that make complex studies easy to understand.
Reflection & Impact
This project deepened my understanding of information empathy — designing not just for usability but for clarity, trust, and neurodivergent accessibility.
“A good design not only informs, it supports how people process information differently.”