Overview
An advertising campaign for Milwaukee tourism that invites Chicago-area adult visitors to explore the city’s haunted heritage. The concept pairs eerie visuals with tongue-in-cheek storytelling, positioning Milwaukee’s lesser-known haunted locations as thrilling overnight adventure destinations.
Process
Inspired by local ghost-tour narratives and classic horror film aesthetics, I developed hand-drawn illustrations, bold typography, and atmospheric layouts. My work focused on concept sketches and final artwork that aligned with the campaign’s playful-spooky tone, ready for print and digital applications.Outcome
The campaign created a distinct visual identity for “Milwaukee Horror Tourism,” blending suspense, nostalgia, and local charm. Assets included posters, digital ads, and event collateral—all designed to intrigue, entertain, and invite exploration.